CPG and Supplement Brand Solutions · Merch Marketing
CPG and Supplement Brand Solutions

Your product is
on every shelf.
Your consumer
is invisible to you.

Your product sells everywhere. The retailer owns the consumer.

Merch Marketing gives CPG and supplement brands the infrastructure to capture, communicate with, and reward the consumers who choose them at any retailer, through any channel. No POS integration required.

🏪Works at any retailer
🧾Receipt upload earning
📊Consumer data you own
90 Day Launch Budget
Pro and Enterprise Only
$1,500
Merch activation budget for new brands
Month One Budget
Available immediately
$500
Month Two Budget
After second payment
$500
Month Three Budget
After third payment
$500
Consumer LoyaltyReceipt Upload EarningQR Capture on PackagingAutomated SMS and EmailMerch RewardsConsumer Data OwnershipWorks at Any RetailerNo POS Integration Needed

The CPG and Supplement Brand Problem

You built a great product. The retailer owns the consumer relationship.

CPG and supplement brands live in a structurally difficult position. You invest in formulation, packaging, and retail distribution. Your product earns placement on premium shelves. Consumers discover it and love it. Then they disappear into the retailer's ecosystem.

Merch Marketing closes that gap permanently. Your QR code on the packaging, a loyalty program worth joining, and a communication system that runs automatically from signup forward.

"If a consumer repurchased your product three times this year, do you know who they are?"
Without Merch Marketing
Consumer finds your supplement at Whole Foods. Buys it. Repurchases four times. You have aggregate sell-through data from the retailer and no way to reach or reward the person who chose you every time.
Without Merch Marketing
You run a product sampling campaign at a trade show. Strong interest. Zero structured follow-up. The conversation ends when the event ends.
With Merch Marketing
Consumer scans your QR code on-pack or at an event. Joins your LoyalThread program. GrowthStitch runs the welcome sequence automatically. They upload a receipt from any purchase at any retailer. Points awarded. Milestone hit. MerchLove delivers a reward. The relationship is yours permanently.
How It Works for CPG and Supplement Brands

From discovery to owned community.

Every step handled automatically by one of the three systems. You set it up once. The loop runs itself.

🎯
01
They Discover Your Brand
On-pack QR, social, an event, a referral. Any channel that brings them into contact with your brand.
Any Channel
02
They Join LoyalThread
Signup, first points earned. Profile created. Inside your ecosystem, not the retailer's.
LoyalThread
📱
03
GrowthStitch Starts the Conversation
Welcome, brand story, how to earn. GrowthStitch runs every communication from this moment forward.
GrowthStitch
🧾
04
They Purchase and Earn
Buy anywhere, upload receipt. LoyalThread awards points. Every purchase deepens the relationship.
LoyalThread
🍭
05
Merch Reward Earned
Milestone hit, reward triggered. They receive something from your brand worth having.
MerchLove
The loop never stops
Every cycle the community grows. The data gets richer. The relationship compounds.
Step 05Merch reward earned
Back to Step 01They discover, engage, and earn again
Built for Product Brands at Retail

Works for your category.

Merch Marketing is purpose built for brands that sell physical products through retail. Here is what it looks like across the categories we serve.

💖
Supplement Brands
Turn repeat purchasers into an owned community
Your best customers are buying monthly at Amazon, GNC, or a local health store. Merch Marketing captures them through on-pack QR and receipt upload earning, giving you the direct relationship and the data to grow it.
🍎
CPG and Beverage Brands
Own the consumer your distributor never gave you
Your product is in grocery chains across three states. Your distributor handles the logistics. Nobody handles the consumer relationship. Merch Marketing gives you the infrastructure to own that relationship independently.
🌏
Lifestyle and Wellness Brands
Build community around your brand, not your channel
Your brand has a point of view that goes beyond the product. Merch Marketing gives you the system to turn that alignment into a structured, owned community with loyalty and merch that reinforces who you are.
Three Systems. One Ecosystem.

Everything CPG brands need to own their consumers.

GrowthStitch captures the relationship. LoyalThread rewards it. MerchLove makes it real. One ecosystem. One monthly price.

01
🔗
GrowthStitch
Where Conversations Feel Connected

CRM and automation engine. Captures consumer relationships through QR codes, forms, and events.

On-pack QR and form based capture
Automated SMS and email sequences
Consumer profiles your brand owns permanently
Event and activation capture
02
LoyalThread
Where Loyalty Feels Personal

Loyalty logic engine. Points for receipt uploads at any retailer, signups, referrals, surveys, and birthdays. No POS required.

Points for receipt uploads at any retailer
Signup, birthday, and referral bonuses
No POS integration required
VIP tiers and loyalty multipliers on Pro
03
🍭
MerchLove
Where Brands Feel Personal

Brand experience and merchandise layer. Turns loyalty into something real. Redemption stores, promotional drops, client gifts, and employee programs.

Loyalty redemption stores
Promotional and event merch
Client gifts and employee programs
Sourcing and fulfillment support
Pro and Enterprise Plans Only

$1,500 90 Day Launch Budget. Start building your consumer community in the first 90 days.

When you join on a Pro or Enterprise plan, you receive a $1,500 merch activation budget distributed across your first three months.

GrowthStitch, LoyalThread, and MerchLove all included
Guided onboarding on Pro to get you live fast
15% discount when billed annually
Pro and Enterprise Plans Only
$1,500 90 Day Launch Budget · Distributed Over Three Months
Month One Budget
Available immediately upon first payment
$500
Month Two Budget
After second month payment
$500
Month Three Budget
After third month payment
$500
Total Launch Budget$1,500
Pro from $1,497/mo · Starter from $497/mo · No contracts required
What Brands Say

Real brands. Real results.

★★★★★

"Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year."

JC
Joe Cannella
Owner, Ferino Distillery
★★★★★

"Merch Marketing, led by Jim Doyon and his team, has been tremendous to work with. After trying many different CRM platforms, we finally found one that meets most of our needs under one roof. We are more organized, efficient, and productive because of it."

HB
Harry Barash
Founder, MiCANNAPros & Meet. Connect. Puff.

Stop renting your audience.
Own the relationship.

GrowthStitch, LoyalThread, and MerchLove. Three connected systems. One ecosystem. One price. The infrastructure your brand needs to build a consumer community that compounds.