State Platform Compliance
& Regulatory Standards

Purpose

Because loyalty programs and promotional communications connected to licensed cannabis entities are treated as advertising and promotional activity, our platform includes state-driven guardrails to support compliant program operation.

Michigan

Michigan is our base compliance profile. All loyalty program surfaces are treated as cannabis advertising. Every other state profile builds on top of this foundation.

SMS & Email Communications

• Marketing SMS requires prior express written consent with opt-out instructions.
• Email must include unsubscribe functionality.
• Consent artifacts are stored with timestamps and suppression propagates across automations.

Logging & Audit Readiness

• Consent artifacts: form snapshot, IP, user agent, timestamp, disclosure text version.
• Campaign records: audience composition proof, creative approval notes, publish dates.
• Accrual and redemption ledgers; code validation logs; export pack generation.

Illinois

Illinois follows the Michigan base build with additional creative, placement, privacy, and activation requirements.

Creative Restrictions

• No cannabis leaf or bud imagery in advertising or promotional materials.
• No depictions of consumption.
• No youth-appealing designs — cartoons, toys, candy-style graphics, childlike language.
• No medical or therapeutic claims.

Placement Restrictions

• Advertising cannot be placed within 1,000 feet of schools, playgrounds, parks, libraries, or childcare facilities.
• Campaign placement should be reviewed for proximity compliance before launch.

Retail Privacy Posture

• The program must not require PII capture at point of sale.
• Points can be earned via consumer submission of proof-of-purchase after purchase, respecting anonymous purchase rules.

In-Store Activations

• If in-store promotional events occur, dispensaries may need to file vendor notice at least three business days in advance.

Nevada

Sweepstakes / Chance Promotions

• No cannabis prizes.
• No Purchase Necessary method required where sweepstakes are used.

Washington

Age Restrictions

• Participation limited to 21+ with age-gated digital access.

Advertising & Promotions

• No targeting minors.
• No medical claims.
• Strict outdoor advertising restrictions apply.
• Retailers may have restrictions on advertising price promotions in certain formats.

Rewards & Redemptions

• Allowed: non-cannabis merchandise; retail discounts compliant with Washington pricing rules.
• Prohibited: free cannabis products; cannabis samples.
• Programs must not encourage overconsumption and must respect retail sale limits.

Communications & Privacy

• Marketing SMS requires consent; email requires unsubscribe.
• Maintain consent records and suppression lists; privacy and breach laws apply.

Sweepstakes

• No cannabis prizes; No Purchase Necessary entry required.

New Jersey

Sweepstakes

• No cannabis prizes; No Purchase Necessary required.

New York

Age Restrictions

• Participation limited to 21+ with age-gated landing pages.

Advertising & Warning Requirements

• Audience standard: advertising must be reasonably expected to reach an audience at least 90% aged 21+.
• Required warning format: prescribed warning box and rotating health statement required on qualifying materials.

Placement Restrictions

• No billboards.
• No advertising on public transit.
• No placement within 500 feet of schools, parks, playgrounds, libraries, or childcare centers.

Rewards & Redemptions

• Allowed: non-cannabis merchandise; discounts structured within state pricing rules.
• Prohibited: free cannabis products; cannabis samples; discounts below regulatory floor.
• Taxes must be calculated on the pre-discount price.
• Apparel must be adult sizes only and sold only at licensed premises if applicable.

Communications & Privacy

• Prior express written consent required for marketing SMS.
• Advertising restrictions apply to email and digital messaging; warnings required on qualifying materials.
• Maintain consent and suppression logs; data protection and breach rules apply.

Sweepstakes

• Must include No Purchase Necessary method; official rules required; cannabis cannot be a prize.

Oregon

Oregon follows the Michigan base build with Oregon-specific changes for marketing channels, public property distribution, privacy rights, and redemption monitoring.

High-Impact Compliance Switches

• Maintain under-30% minor audience standard for advertising.
• Block distribution of handbills on public property.
• Disable broad SMS promotional campaigns by default.
• Allow only app-based push or email marketing unless explicitly approved after legal review.
• Enforce no cannabis giveaways, including samples.
• Add Oregon privacy rights handling under state consumer privacy law.

Communication Controls

• SMS promotional flows default OFF and require an explicit compliance override toggle.
• Campaign setup includes channel classification; SMS blocked unless transactional or legally approved.

Redemption & Overconsumption Monitoring

• No redemption path may generate a zero-dollar cannabis line item.
• Velocity monitoring for excessive redemptions to avoid perceived overconsumption promotion.
• If discount rewards exist, ensure retailer POS executes the transaction and respects purchase limits.