Turn Merch Into a Scalable Growth Engine

Drive revenue and build brand loyalty with strategic merchandising systems that work

(watch: How to Turn Merch into a Growth Engine)

Want to Use Merch to Grow Your Brand?

Choose where you want to start. We'll take it from there.

(watch: How to Turn Merch into a Growth Engine)

Shop Merch

If you already have your MerchSystem™ and are ready to find merch for your campaign, we give you two options to make it really simple.

Shop the Merch Catalog →

Or take 5 minutes to walk through our PerfectProduct™ Finder—we’ll save you hours of searching and back-and-forth emails.

PerfectProduct™ Finder →

Ready to Go Further?

See how your merch fits into a complete GrowthPath™—with strategy, automation, and fulfillment all working together.

[Discover GrowthPath™ ➔]

Shop Merch

If you already have your MerchSystem™ and are ready to find merch for your campaign, we give you two options to make it really simple.

Shop the Merch Catalog →

Or take 5 minutes to walk through our PerfectProduct™ Finder—we’ll save you hours of searching and back-and-forth emails.

PerfectProduct™ Finder →

Ready to Go Further?

See how your merch fits into a complete GrowthPath™—with strategy, automation, and fulfillment all working together.

[Discover GrowthPath™ ➔]

Shop Merch Get Strategy Growthflow Community

Brands Like Yours Are Already Growing With Merch Marketing

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

Not Sure Where to Start?

Get a 20 minute roadmap tailored to your goals

schedule a call

Not Sure Where to Start?

Get a 20 minute roadmap tailored to your goals

Schedule A Call

Brands Like Yours Are Already Growing With Merch Marketing

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

Built to Help You Win

This is more than merch—it’s a complete brand-building ecosystem engineered to create momentum, spark loyalty, and grow your business from the inside out.

🔍

Road Map

Customer Clarity™ workshops and 1:1 sessions to map your Customer Journey and make an immidiate impact

🛍️

Merch Campaign Stores

Branded storefronts for your campaigns, giveaways, or staff gear

🤝

Community

Live calls, workshops, and real accountability

🧠

Strategy

Proven Merch Growth Systems like Booth Breakthrough™, Retail Ready™ and Forever Fan™

⚙️

Automation

GrowthFlow™ CRM and Marketing software that nurtures leads, automates communication, and boosts follow-ups

See How we bring this all together in one system called GrowthPath™ ➔

Built to Help You Win

This is more than merch—it’s a complete brand-building ecosystem engineered to create momentum, spark loyalty, and grow your business from the inside out.

🔍

Road Map

Customer Clarity™ workshops and 1:1 sessions to map your Customer Journey and make an immidiate impact

🧠

Strategy

Proven Merch Growth Systems like Booth Breakthrough™, Retail Ready™ and Forever Fan™

⚙️

Automation

GrowthFlow™ CRM and Marketing software that nurtures leads, automates communication, and boosts follow-ups

🛍️

Merch Campaign Stores

Branded storefronts for your campaigns, giveaways, or staff gear

🤝

Community

Live calls, workshops, and real accountability

See How we bring this all together in one system called GrowthPath™ ➔

Real Results. Real Brands. Proven Merch Wins.

Explore how we helped businesses across industries turn their merch into movements—with smarter strategy, better design, and results that speak for themselves.

From Taproom to Top Seller

2 Row Brewing

Learn how this local brewery doubled their merch revenue in just two weeks with a refined product mix, limited edition drops, and a staple collection that boosted brand loyalty.

Salt Lake City, UT

Read Case Study

Merch Made Easy

Wholesome Co Cannabis

Discover how Wholesome Co eliminated internal merch bottlenecks and boosted employee satisfaction by launching a scalable, company-wide merch system.

Salt Lake City, UT

Read Case Study

Built Right

Blackburn Builds

See how we delivered custom crew hats ahead of schedule and turned supply issues into a win for this construction brand, building trust and brand unity.

Salt Lake City, UT

Read Case Study

Scaling Consistency

Rayonier Forest Products

Explore how this Fortune 500 REIT replaced merch chaos with a nationwide, brand-consistent solution that freed up HR and empowered employees.

U.S. & New Zealand

Read Case Study

Streetwear That Moves

Atypical Supply

Find out how Atypical Supply activated more fans and sales by combining elevated design, event strategy, and their most successful product drop to date.

Detroit, MI

Read Case Study

Real Results in Motion:

Booth Breakthrough™ for Breweries

Imagine you’re a brewery setting up at a packed summer beer festival. You don’t just want to pour samples—you want to stand out, capture attention, and turn eventgoers into loyal fans. That’s where Booth Breakthrough™ comes in.

Brand Loyalty

They stop by the brewery. They bring friends. They keep coming back. And the cycle continues with new campaigns, new merch drops, and stronger brand connection.

Launch Booth Breakthrough™

You launch a Booth Breakthrough™ campaign with bold merch giveaways that draw people in and set your brand apart from the crowd.

Eye-Catching Freebies

As visitors approach your booth, they’re greeted with your Perfect Product™—a limited-edition tee or can koozie they can grab for free.

List Building

In exchange, they scan a QR code and join your list—automatically dropping into your GrowthFlow™ funnel.

Automated Follow-Up

Over the next two weeks, they receive a curated series of emails welcoming them to your brand, inviting them to visit your taproom, and offering a discount code.

Brand Loyalty

They stop by the brewery. They bring friends. They keep coming back. And the cycle continues with new campaigns, new merch drops, and stronger brand connection.

Launch Booth Breakthrough™

You launch a Booth Breakthrough™ campaign with bold merch giveaways that draw people in and set your brand apart from the crowd.

Launch Your Booth Breakthrough™ Strategy ➔

Real Results in Motion: Retail Ready™ for Breweries

Now picture that same brewery, but inside your taproom and across your distribution network. You’re ready to increase merch sales, boost visibility in retail, and turn casual fans into brand advocates. That’s where Retail Ready™ shines.

Step 5: Learn & Launch with Community

You’re part of the Merch & Mindset Community, brainstorming your next launch and learning what’s working for other retail-ready brands.

Step 1: Choose Perfect Products™

You start by choosing Perfect Products™ your audience will actually want to wear—items that feel more like a lifestyle brand than swag.

Step 2: Build Your Merch Campaign Store™

We help you build a branded Merch Campaign Store™ where customers can purchase online or in person.

Step 3: Promote with QR Codes

In-store displays and packaging promote your merch, with QR codes linking directly to your campaign store.

Step 4: Engage via GrowthFlow™

GrowthFlow™ sends reminders, incentives, and loyalty rewards to your list—keeping them engaged and coming back.

Step 5: Learn & Launch with Community

You’re part of the Merch & Mindset Community, brainstorming your next launch and learning what’s working for other retail-ready brands.

Step 1: Choose Perfect Products™

You start by choosing Perfect Products™ your audience will actually want to wear—items that feel more like a lifestyle brand than swag.

Build Your Retail Ready™ Strategy ➔

Meet, Jim Doyon

FOUNDER & CEO

Jim Doyon is a battle-tested entrepreneur with over 20 years of brand-building experience. From basement start-up to multi-seven-figure global brand, from manufacturing to RV Nomad, he's lived the journey and built what he now teaches.