Merch Marketing

Turn Your Merch Into a Growth Engine

Strategic, story-driven systems that help small businesses drive revenue, deepen relationships, and build brand loyalty—through merch that makes a difference.

The Problem

Let’s be real—growing a business today is exhausting. You’re spinning plates, managing chaos, and trying to find clarity in the noise. And somewhere in the middle of it all, your merch isn’t helping. It’s actually holding you back.

  • You’re missing out on revenue because critical customer moments slip through the cracks.

  • You’re wearing too many hats, and merch has become an afterthought—one more task instead of a strategic tool.

  • Your products don’t reflect the quality or identity of your brand, so no one’s excited to buy them.

  • Your event booth blends in, so you're overlooked in the moments that matter most.

  • Your customers buy once, then disappear—because there’s no system to bring them back.

  • Your appreciation gifts feel generic, and they don’t inspire referrals or loyalty.

  • You’re tired of duct-taping tools and marketing ideas together, hoping something will stick.

You’ve seen what happens when marketing loses its soul. You want growth that deepens relationships, not just reaches more eyeballs.

People remember how you made them feel. And right now, your brand isn’t delivering that connection consistently.

I’ve Been Where You Are.

Back in 2007, my business partner and I started InkAddict out of a basement—with no budget, no team, and just a relentless focus on building something real. We grew it into a global lifestyle brand not because we shouted the loudest, but because we understood how to build a movement.The tools? Merch. Community. And repeatable systems that built loyalty and buzz. Since 2014, I’ve been helping other brands do the same—using branded merchandise and intentional marketing to fuel connection, retention, and sales. Merch Marketing is the brainchild of all those years.

From my very first business—running valet and detailing services in 2001—to scaling lifestyle brands for others, one thing’s become clear:

The brands that grow sustainably are the ones with systems.

Merch Systems

We’ve taken years of trial, error, and success—and turned them into repeatable systems you can plug into your business right now. Each one solves a specific problem and helps you create momentum where it matters most.

Each includes actionable strategy, plug-and-play templates, automation tools, and access to support.

Make your brand impossible to ignore at events. Attract attention, capture leads, and create real engagement at every booth.

Build a merch collection that sells. Mix staple, seasonal, and special edition products to drive attention, revenue, and brand love.

Keep your best customers coming back. Turn one-time buyers into subscribers and superfans.

Make appreciation your growth strategy. Use thoughtful gifts and incentives to drive referrals and loyalty.

Brands Like Yours Are Already Growing With Merch Marketing

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb
Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella
Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath
Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe
Owner | Nikki Lu Lowe Voiceover

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb
Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella
Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath
Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe
Owner | Nikki Lu Lowe Voiceover

Brands Like Yours Are Already Growing With Merch Marketing

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb
Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella
Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath
Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe
Owner | Nikki Lu Lowe Voiceover

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb
Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella
Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath
Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe
Owner | Nikki Lu Lowe Voiceover
Merch Marketing

About Us

Brand your success with personalized promotional merchandise that captivates your audience.

Contact Us

2486 E Nantucket Dr, Salt Lake City UT 84121

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