The Community for Ambitious, Merch-Driven Brands

The Merch & Mindset Community is your support system for staying consistent, accountable, and inspired while building a brand that grows with purpose.

Is This You?

You feel isolated building your brand or managing campaigns alone

You start strong but lose momentum without feedback or direction

You want access to real strategies from people doing what you’re doing

What You Get Inside:

📅 Weekly community calls for check-ins and implementation

📣 Monthly mastermind calls with other merch-driven founders

🎤 Guest interviews and brand success spotlights

🎓 Access to mini courses, playbooks, and workshop replays

📥 Private podcast and curated email resources

How It Works (3-Step Plan):

Join the free community and unlock Level 1 access

Upgrade inside GrowthPath™ for advanced strategy + accountability

Show up, get support, and grow faster with a like-minded crew

Why It Matters

You don’t just need a product or a platform—you need people who get it. The community makes sure you’re not growing your brand alone.

What Happens If You Don’t

If You Join the Community

🤝 Get support + stay accountable

🧠 Learn from others doing the work

📆 Get structure + momentum

🎓 Access content that drives results

If You Keep Going Alone

Lose steam and second-guess strategy
Stay stuck in your own bubble
Miss key opportunities and slip behind
Waste time trying to figure it all out

Brands Like Yours Are Already Growing With Merch Marketing

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

Brands Like Yours Are Already Growing With Merch Marketing

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

John Webb

Owner | Atypical Supply Co.

“Jim is building something special here. I've made more progress toward my most important business objectives in the last few weeks than I have in the last year.”

Joe Cannella

Owner | Ferino Distillery

“Having formed a decade+ partnership with Jim has been one of the best and most meaningful personal and professional relationships I've been fortunate enough to form.”

Curtis Schabath

Director | Green Living Science

“Jim’s Merch Movement program is incredibly powerful on so many levels. Like most creatives, I have big ideas. A LOT of big ideas. So many that my attention was spread thin which made it tough to move the business forward.”

Nikki Lu Lowe

Owner | Nikki Lu Lowe Voiceover