Streetwear That Moves: How Atypical Supply Turned a Booth into a Movement

Project Details

Client: Atypical Supply

Business Type: Fashion / Streetwear Apparel Brand

Location: Detroit, MI

Services Provided: Booth Design & Event Strategy, Merch Movement™ Campaign, Premium Apparel Production, NASA Collab Fulfillment, Brand Storytelling Integration

Focus Areas: Brand Activation, Community Engagement, Elevated Merch Experience, Cross-Channel Consistency

Project Summary

For Atypical Supply, this was more than apparel—it was a way to express art, music, and movement through fashion. With our support, they bridged the gap between product and experience. Their festival presence went from basic to unforgettable. Their apparel went from cool to coveted. And their brand transformed into a hub for loyal fans and creative expression.

The Challenge

Atypical Supply, a rising force in Detroit’s streetwear scene, had a powerful brand vision but lacked the tools and structure to bring it to life at events and online. They needed support to elevate their product assortment, create more consistent visual storytelling, and connect meaningfully with fans both in person and digitally. The goal wasn’t just selling merch—it was building a movement.

Our Approach

We partnered closely with Atypical Supply to create an immersive, high-impact brand experience that activated their audience at every touchpoint:

Booth Breakthrough™ Design: We crafted a full event setup and product flow that matched their creative vibe and target market—built to maximize interaction and sales.
Merch Movement™ Campaign: We helped launch their first campaign using our proven Merch Movement™ system, designed to turn product displays into culture-building moments.
NASA Collab Production: Our team led design, sourcing, and premium screen printing for their NASA collaboration—a statement line that embodied streetwear with substance.
PerfectProduct™ Execution: From sourcing to on-site setup, we handled the logistics to ensure Atypical Supply could focus on their customers and community.

The Outcome

Consistent Brand Storytelling: Events, product lines, and online presence were all unified under a strong visual and narrative identity.
Record-Breaking Collection: Their NASA collab became the brand’s best-selling collection to date, with multiple reorders from fans and retailers.
Stronger Booth Activation: A new booth layout and campaign structure led to increased sales, more leads, and deeper engagement with their creative community.
Elevated Brand Perception: The upgraded merch quality and presentation drew in more loyal fans and turned casual browsers into believers.

Project Feedback

“Merch Movement's event blueprint was a game-changer for Atypical Supply Co. Their guide gave us a ton of creative ideas and practical tips that completely transformed our festival setups.”

— Atypical Supply Team