Merch Made Easy: How Wholesome Co Streamlined Gear Across Teams & Events

Project Details

Client: Wholesome Co Cannabis

Business Type: Cannabis – Retail, Grow, Distribution

Location: Salt Lake City, UT

Services Provided: Merch Campaign Store, Internal Fulfillment, Bulk Ordering System, Branded Gear & Event Material Sourcing

Focus Areas: Internal Brand Alignment, Operational Efficiency, Event Support, Employee Experience

Project Summary

Wholesome Co needed more than just merchandise—they needed a reliable partner who could keep up with their growth, support cross-functional demands, and bring consistency to their internal branding. By implementing a campaign store and centralizing their merch operations, we helped turn a pain point into a strategic advantage. The result: smoother operations, happier teams, and a merch program that scaled with their momentum.

The Challenge

As Wholesome Co scaled its cannabis operations across retail, grow, and distribution, they found themselves burdened by inconsistent communication, missed deadlines, and a lack of follow-through from their previous merchandise vendor. Internal teams struggled to access the gear they needed—especially during events or for department-wide rollouts. The process was time-consuming, unreliable, and misaligned with their fast-moving brand.

Our Approach

Merch Marketing stepped in to create a merch system that matched Wholesome Co’s pace and elevated their internal brand experience. Here's how we helped:

Custom Merch Campaign Store: We built a tailored online portal so team members could easily order branded gear on demand.
Bulk Ordering Enablement: Departments gained access to scalable, bulk ordering of branded apparel, hats, banners, hipsacks, and other assets—all in one place.
Cross-Team Collaboration: We worked closely with both marketing and operations teams to meet tight turnarounds and special project needs.
Streamlined Fulfillment: Our in-house systems handled design, production, inventory, and reordering—removing friction and delays across the board.

The Outcome

No More Bottlenecks: Communication delays and sourcing confusion were replaced with a seamless ordering and fulfillment system.
Higher Internal Engagement: Team members began to look forward to receiving new gear, fueling internal brand pride.
Scalable System: Departments now reorder confidently, knowing they'll receive quality merch quickly and reliably.
Elevated Brand Loyalty: From events to everyday workwear, the new merch strategy reinforced brand consistency both inside and out.