Scaling Consistency: How Rayonier Replaced Merch Chaos with a Nationwide Solution

Project Details

Client: Rayonier Forest Products

Business Type: Timberland Real Estate Investment Trust (REIT) – Fortune 500

Location: National (U.S. & New Zealand operations)

Services Provided: Merch Campaign Store Development, Fulfillment & Inventory Management, Brand Consistency Strategy, Lifestyle Product Design

Focus Areas: Internal Operations, Brand Alignment, Scalable Ordering System, Employee Experience

Project Summary

This initiative transformed Rayonier’s fragmented merch experience into a streamlined, scalable, and brand-forward solution. By shifting merch logistics out of HR and into an automated, self-service system, we helped the company reinforce its identity across borders while significantly reducing operational load. What was once a daily pain point became a unified platform for team pride and consistency.

The Challenge

Rayonier, a global leader in timberland investment and management, was struggling to maintain brand consistency across its wide geographic footprint. Merchandise orders were decentralized, often funneled through the HR department, creating bottlenecks and logistical frustrations. The lack of cohesion in products and processes not only diluted brand impact but also placed an overwhelming operational burden on HR teams who weren’t equipped to manage merch at scale.

Our Approach

To solve these challenges, we introduced a scalable, streamlined merch system tailored to Rayonier’s multi-location enterprise structure:

Centralized Merch Campaign Store: We created a unified, company-wide platform featuring a curated catalog of pre-approved, brand-consistent merchandise.
Self-Service Ordering: Employees and managers across locations gained direct access to order gear without going through HR—empowering autonomy while preserving brand standards.
On-Demand Fulfillment: All items were stocked and fulfilled from our warehouse, supported by a buffer inventory system to ensure speed and reliability.
Lifestyle-Centered Design: We sourced and designed products that resonated with Rayonier’s diverse workforce—from field teams to corporate offices—focusing on practicality, comfort, and everyday brand pride.

The Outcome

Operational Efficiency: HR teams were freed from managing merch logistics, saving countless hours of coordination and oversight.
Instant Access Nationwide: Employees across all U.S. and New Zealand locations gained frictionless access to quality, approved merch—no more waiting or guessing.
Stronger Brand Cohesion: Uniformity across apparel, gear, and event items drastically improved brand presentation at every level of the organization.
Scalable Infrastructure: Rayonier now has a future-proof merch system that can grow and evolve alongside their teams and territories.