The Merch Marketing Blog

Insights for brands that
sell through retail.

Strategy, loyalty, merch, and the systems that turn consumers into community. Written from 18 years of building real brands.

How Reducing Friction in Your Loyalty Program Increases Engagement

How Reducing Friction in Your Loyalty Program Increases Engagement

How Reducing Friction in Your Loyalty Program Increases EngagementMerch Marketing
Published on: 03/08/2026

The best loyalty program in the world does not work if customers never open it. Here is why reducing friction is one of the most important things a product brand can do to increase loyalty engagement.

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Why Consumer Product Reviews Are One of the Most Underused Growth Tools for Product Brands

Why Consumer Product Reviews Are One of the Most Underused Growth Tools for Product Brands

Why Consumer Product Reviews Are One of the Most Underused Growth Tools for Product BrandsMerch Marketing
Published on: 31/07/2026

Most brands collect customer reviews and do nothing with them. Here is why consumer product reviews are one of the most underused growth tools available to product brands right now.

How to use customer reviews for brand growthconsumer product reviews for brandsproduct feedback strategycustomer feedback loyalty programhow to collect consumer insights
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Why Community Is the New Marketing Channel and How to Build One

Why Community Is the New Marketing Channel and How to Build One

Why Community Is the New Marketing Channel and How to Build OneMerch Marketing
Published on: 16/06/2026

The most effective marketing channel available to product brands right now is not paid ads or influencers. It is community. Here is how to build one that actually grows.

How to build a brand communitybrand community strategycommunity marketing for product brandshow to turn customers into brand advocatesbuilding brand loyalty through communitycommunity as a marketing channel
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What a Good Loyalty Program Looks Like at Every Stage of Brand Growth

What a Good Loyalty Program Looks Like at Every Stage of Brand Growth

What a Good Loyalty Program Looks Like at Every Stage of Brand GrowthMerch Marketing
Published on: 10/06/2026

A loyalty program that works for a brand with 500 customers looks very different from one built for 50,000. Here is what good loyalty looks like at every stage of brand growth.

How to scale a loyalty programLoyalty program for growing brandsscaling customer loyaltyloyalty program strategyhow to grow a loyalty program
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