Lesson 10: Different ways to get the attendees info (Recap)

In yesterday's lesson, Lesson 9, I hit on giving the attendee a gift when connecting with them, and asking for their information. One of the parts to that was setting up automation. Today I want to go a little deeper on different ways to get the attendees information and why I think including automation is such an important thing to consider.

I absolutely love being in front of my community, making connections, and sharing my story. It’s 

easy to get caught up in the moment for me and just enjoy the great conversations. It’s making that human to human connection that I enjoy.

What I don’t love is getting back to the office, trying to catch up with everything while I was away, and forgetting one of the most important things when it comes to all the connections I made……. FOLLOW UP. 

For this reason, I try to integrate automations with my contact intake. Here’s how this looks if you are able to capture their contact info into a system. 

1. Get attendees info

2. Immediate confirmation email/sms sent to the attendee from the system so they can verify they received it while you’re talking. 

3. Follow up email/sms the week following the event(still fresh) with whatever you are promising when you speak to attendees…..some examples:

   1. Further conversation- send a link to book time

   2. Discount on product/ service

   3. Consultation link to book time on your calendar

4. From there you can either keep the sequence going and continue with automatic follow ups if they don’t reply, or your sequence might trigger a task to personally reach out. 

The sequence you create before the event for your follow up can vary as it fits into your business model and personal preference. When you have a team attending, it’s a great opportunity to make sure everyone is on the same page and all leads are being followed up with. 

The VIP Masterclass attendees will receive some different templates that are able to be implemented right away. If you haven’t signed up yet, here’s the link.

Some of the ways you can collect info from them are below. I’ve listed the ones that can use automation. There are other forms and ways to collect info, these are just a few I know work.

1. QR Code to scan and input info from their phones. This can lead to a form they fill out.

2. Tablet they can input their info into at your booth.

3. Contest Drop Box- They can put their business cards in the box, or fill out a paper form. (I love the contest idea, but would recommend adding it to the digital form rather than paper where you are manually having to do something when you get back to the office.)

4. Scan their badge. This works as well, but is an added cost and I’ve had instances where the email they signed up for the event, is not the email they use for business….So the contact info wasn’t accurate. 

5. Digital Business Cards such as Popl or HiHello. 

Hopefully this is something you can put to use right away at your next event. This covered multiple parts of our Pre-Game, During, and Finish Line Checklist. If you have further questions or want advice on what works for you, I look forward to answering them in the VIP Masterclass Q&A Following the Training, and in our 1:1 Call that is all part of the registration. Go here to sign up.