The Merch Marketing Blog

Insights for brands that
sell through retail.

Strategy, loyalty, merch, and the systems that turn consumers into community. Written from 18 years of building real brands.

Why Consumer Product Reviews Are One of the Most Underused Growth Tools for Product Brands

Why Consumer Product Reviews Are One of the Most Underused Growth Tools for Product Brands

Why Consumer Product Reviews Are One of the Most Underused Growth Tools for Product BrandsMerch Marketing
Published on: 31/07/2026

Most brands collect customer reviews and do nothing with them. Here is why consumer product reviews are one of the most underused growth tools available to product brands right now.

LoyaltyData
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Zero Party Data: What It Is and Why Product Brands Should Be Building It Now

Zero Party Data: What It Is and Why Product Brands Should Be Building It Now

Zero Party Data: What It Is and Why Product Brands Should Be Building It NowMerch Marketing
Published on: 03/06/2026

Zero party data is the most valuable and most overlooked asset a product brand can build. Here is what it is, why it matters and how to start collecting it.

Data
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