The Merch Marketing Blog

Insights for brands that
sell through retail.

Strategy, loyalty, merch, and the systems that turn consumers into community. Written from 18 years of building real brands.

How to Turn a Trade Show Into a Long Term Customer Pipeline

How to Turn a Trade Show Into a Long Term Customer Pipeline

How to Turn a Trade Show Into a Long Term Customer PipelineMerch Marketing
Published on: 13/07/2026

Most brands leave trade shows with a stack of business cards and good intentions. Here is how to turn those conversations into a long term customer pipeline.

How to turn a trade show into a customer pipelinetrade show marketing strategyhow to follow up after a trade showevent marketing for product brands
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Your POS Knows More About Your Customers Than You Do

Your POS Knows More About Your Customers Than You Do

Your POS Knows More About Your Customers Than You DoMerch Marketing
Published on: 29/05/2026

Your POS knows more about your customers than you do. Here is why that is a problem and how product brands can start owning their customer data.

How to capture customer data at eventscustomer data management for product brandscustomer data CRMhow to follow up after an eventloyalty program data captureCRM for product brands
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