Lesson 2: How to Choose the Right Event

January 28th- Lesson 2. Choosing the Right Event (Day 2 Recap)

Yesterday's lesson was on why events, if done right, can be such a good way to get new clients and build partnerships that deliver results organically.

If you missed it, click here to catch up. Remember, use your checklist and follow each day for best results on how to build a movement around your brand by showing up and promoting at other peoples events.

Choosing the Right Event

Just imagine you’re connecting on a personal level to the person your business is meant to serve…..surrounded by a community that empowers you. 

It isn’t far-fetched. It’s called promoting your brand at your both….properly… at the perfect event. 

Regardless of your business growth stage. Regardless if your goal is to: 

• Grow your current customer base

• Develop deep partnerships

• Recruit talent for the company

…Creating a physical presence, in front of your IDEAL avatar, can have a massive impact on your business. 

The question is, how do you know it’s the right event?.......How do you know if the event is going to be a success?...... Is it going to be worth my time? Will the ROI be there?

First let’s get clear on our objective and what I need to know before I know if the event is right for me.

How do I know an event is right for me? I ask these questions:

1. What is my goal at this event?
   

2. Who is my customer or avatar I’m wanting to connect with? 

   BONUS: If you don’t know this, go watch the 6 Pillars Video Training on Customer

3. What are the events locally, regionally, and nationally that fit this criteria? (Search on google…. Ask in peer groups…. Ask customers what events they love to attend….)
   

4. Who do I need to connect with and what do I need to do, to figure out if the event is right for me?

   1. How many attendees are expected? 

   2. What is the cost?

   3. How many impressions, connections, or coin would I need to make in order for it to be worth my time? (And yes, it could be a combo of all three).

5.  How can my company add value to this event…..that will bring a community, and provide the biggest impact for me?

If you can get clear on this, your chances of success just greatly increased…….

and…… 

you haven’t even shown up to the event yet.

Look for tomorrow's email on my next step in figuring out the best event for my company. If you’re following along on the checklist, it’s PARTNER which is step four under Pre-Game.

If you missed Day 1’s training, find it here.

For just $24 ($49 plus a $25 Merchandise Credit) you can join me in my upcoming masterclass as I go through each stage of the Event Success Blueprint.

My goal of the three day (30 min each day) will be to have you walking away picking up a bunch of strategies and ideas as well as templates on how to make Events a powerful growth strategy for your business.