Lesson 4: Get Products to Look your Best and Promote
Lesson 4. Look your best and give them something awesome. (Day 4 Recap)
Yesterday we covered how to create an incredible experience at the event by being the link between the attendees and your community (Partners, Promoter, Influencers, Customers, Affiliates, and Loyal Fans). Doing something cool to your brand, but involving your community so everyone wins. If you missed it, here you go…. Lesson 3!
Have you ever heard the saying “If you look good, you feel good, and if you feel good, you do good?
That’s how we need to approach our branding at the event. We can’t just show up and expect to have good results.
We need to look our best and give away items that really make an impression with our prospects who are going to be stopping by the booth.
Regardless of your budget, or where you’re currently at in your business stage, you can make a booth that’s on brand and works to attract your demographic.
Below are two photos of our Woodward Movement booth a year apart. Year one we didn’t know what to expect from the event and we had a smaller budget. We still looked our best, gave away awesome products, and drew attention to our booth. We had great results and feedback, so year two we did the same…. just in a space twice as big and with a more professional look.
In lesson 3, we learned about partnering with your community. This is where you can bring it all together. You can make your booth look its best, involve your community to bring attention and collaboration to your booth, and give away cool products that people want and that will really drive impressions.
The photo below is just one example of creating an awesome booth, involving community, and giving away something memorable that people actually want.
How? One of our InkAddict Sponsored Artists, Big Meas, flew out to Vegas to tag the walls of our booth with our brand name and slogans.
We launched a new product designed by him at the same time. It was offered for sale along with our newest collection at the show.
We reached out to current clients prior to the event letting them know to stop by the booth and meet him. Along with new buyers who placed big orders at the show, current clients who placed orders received a hand drawn skate deck from him as a gift.
This event was Agenda in Las Vegas. One of the largest retail fashion shows, with buyers flying in from all over the world. It was expensive and took us a lot of years to build to this level of booth.
Your booths look and feel, along with the elements we include to look on-brand, are just one of five ways we want to invest in PRODUCTS at events.
Here are all 5 PRODUCT Categories I like to invest in for each event:
The way our booth looks - We should be intentional with the way our booth looks, it’s purpose, and the flow of traffic.
The attention and experience we are going to offer at our booth. (This should include your community and you will need to invest to make a lasting impression…Think back to the Leave Your Mark Wall).
The uniforms for staff and even partners who are part of our booth.
Giveaways for everyone - What branded items we are going to be giving away to EVERY person that walks by the booth. This is for brand awareness and to build connections.
*Think small cost, large quantity, big impact.Giveaways for exclusive connections. products we are giving away when we get new potential customers or partners information. We use this to foster community. To thank our partners, and give to any current customer who comes by and say hi! *We should have something special that people want.
All 5 of these are important and shouldn’t be overlooked. You need to plan ahead and budget so you get a good understanding of the return needed to know if this event was worth your time and energy.
This is where you can be creative. Be you. Be on brand. Don’t break the bank on someone you're not. But also realize, this is an investment and an opportunity to grow your brand through real connection.
In the masterclass we’re going to cover ideas, strategies, and some examples of all 5 of these product options.
Some other things we will cover in the masterclass that will help with today’s lesson.
How to really partner up with your community to involve everyone.
Creative ideas to draw attention to your booth.
How you can give away items that fit into your costumers lifestyle so you stay top of mind even when they leave the event.
Giving yourself enough time to make sure you get the products in time for the event.
For anyone who signs up for the Masterclass early, someone from my team will reach out and discuss product options exclusive to their brand.
